How AdToken Works

Platform Structure

AdToken is a decentralized advertising platform built on the Sui network, connecting advertisers, publishers, and influencers. It leverages blockchain technology to ensure transparency, reduce fraud, and enhance cost efficiency in digital advertising.

User Roles and Onboarding

Advertisers: Businesses aiming to promote their products or services.

• Sign-Up Process:

  • Select "Continue as Advertiser" during sign-up.

  • Complete the registration form with basic details.

  • Connect a Sui-compatible wallet (e.g., Walrus, Stashed); the public key serves as a unique identifier.

• Post Sign-Up:

  • Create and manage campaigns.

  • Monitor dashboards and manage balances.

Partners: Publishers and influencers looking to monetize their platforms.

• Sign-Up Process:

  • Select "Continue as Partner" during sign-up.

  • Complete the registration form with basic details.

  • Connect a Sui-compatible wallet; the public key serves as a unique identifier.

• Post Sign-Up:

  • Add multiple websites or social accounts.

  • Integrate AdToken widgets or iframes.

  • Access dashboards, analytics, and manage earnings.

Campaign Participation

For Advertisers:

• Create campaigns by allocating funds from their wallet balance.

• Define campaign objectives and target audience.

• Monitor performance through real-time analytics.

For Partners:

• Browse and select campaigns that align with their platform or audience.

• Integrate ads using provided widgets or iframes.

• Track earnings and performance metrics.

• Withdraw earnings once a minimum threshold of $10 is reached.

Payment and Rewards

• On-Chain Event-Based Payments: Utilizes automated smart contracts to process payments based on verified user interactions without the need for escrow accounts.

• Real-Time Earnings: Partners' wallets are credited instantly upon valid user engagements.

• Withdrawal Process:

  • Advertisers: No minimum withdrawal limit.

  • Partners: Minimum withdrawal limit of $10.

  • Payouts are processed instantly, typically within 3-5 minutes.

Security and Transparency

• Blockchain Integration: Ensures all transactions and engagements are recorded on-chain, providing transparency and reducing potential fraud.

• User Verification: Partners can add social links during sign-up and verify them later (currently supporting Twitter, with plans to add more platforms).

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Note: This section provides a concise overview of AdToken's operational framework, user roles, campaign processes, payment systems, and security measures.