Campaign Types

Initiating a Campaign:

• Access Points:

  • "Create Your Campaign" button on the top navigation bar.

  • First option in the left-side navigation menu.

3-Step Campaign Creation Process:

Step 1: Campaign Details

• Fields:

  • Campaign Title

  • Description

  • CTA Name (e.g., "Join Now")

  • CTA Link (destination URL)

  • Start Date (campaigns commence at 12 PM UTC the following day)

  • End Date (optional; defaults to running until budget exhaustion)

  • Audience Category (e.g., DeFi, Gaming, NFT, DAO)

Step 2: Upload Ad Creatives

• Supported Banner Sizes:

  • Medium Rectangle: 300x250 px

  • Banner: 468x60 px

  • Wide Skyscraper: 160x600 px

  • Leaderboard: 728x90 px

  • Mobile Leaderboard: 320x50 px

  • Mobile Banner: 300x50 px

*Uploading all sizes is recommended for broader reach.*

Step 3: Budget & Compensation

• Fields:

  • Total Budget (minimum $100)

  • Daily Cap (percentage of total budget; optional)

  • CPC Rate (minimum $0.10)

  • CPM Rate (minimum $1.00)

Notes:

• CPC is fixed; CPM may vary by ±20% based on placement size and relevance.

• A 10% fee on total ad spend is applied to facilitate on-chain transactions and partner management; no commissions are charged to partners.

Review & Launch:

• Review: Preview campaign details and assets.

• Funding:

  • If wallet balance is sufficient, allocate funds directly.

  • If insufficient, add funds during campaign creation.

• Activation: Campaigns start automatically at the scheduled time.

• Budget Rollover: Unspent budget after campaign end is refunded to the advertiser's wallet.