Campaign Types & Use Cases

AdToken offers various campaign types to cater to diverse advertising objectives. Below is an overview of each campaign type, its description, and suitable use cases:

4.1 Cost Per Click (CPC) Campaigns

• Description: Advertisers are charged each time a user clicks on their ad, driving direct traffic to their desired destination.

• Use Cases:

  • Lead Generation: Encouraging users to sign up for newsletters or fill out contact forms.

  • Product Promotions: Directing potential customers to product pages or special offers.

4.2 Cost Per Mille (CPM) Campaigns

• Description: Advertisers pay for every 1,000 impressions (views) their ad receives, focusing on maximizing brand visibility.

• Use Cases:

  • Brand Awareness: Increasing exposure of a brand or product to a broad audience.

  • Event Announcements: Promoting upcoming events or product launches to a large viewer base.

4.3 Video Engagement Campaigns (Coming Soon)

• Description: Utilizing video content to engage users, with charges based on views or interactions.

• Use Cases:

  • Product Demonstrations: Showcasing product features and benefits through engaging visuals.

  • Storytelling: Building brand narratives to connect emotionally with the audience.

4.4 Interactive Ads & Revenue Sharing (Coming Soon)

• Description: Ads that allow users to interact directly within the ad unit, such as participating in polls or exploring 360-degree views. Partners earn a percentage of the revenue generated from these interactions.

• Use Cases:

  • User Engagement: Encouraging active participation to enhance user experience.

  • Data Collection: Gathering user preferences or feedback through interactive elements.

4.5 Referral Campaigns (Coming Soon)

• Description: Incentivizing existing users to refer new users, rewarding both parties upon successful referrals.

• Use Cases:

  • User Base Expansion: Encouraging organic growth through word-of-mouth.

  • Community Building: Fostering a loyal customer base by rewarding advocacy.

4.6 Sales-Based Campaigns (Coming Soon)

• Description: Compensating partners based on the sales generated through their promotional efforts.

• Use Cases:

  • Affiliate Marketing: Collaborating with influencers or publishers to drive product sales.

  • Performance-Based Promotions: Ensuring marketing spend is directly tied to revenue outcomes.

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Note: This section outlines the various campaign types available on the AdToken platform, providing insights into their functionalities and appropriate applications.