Campaign Management
Effective campaign management is crucial for maximizing the impact of your advertising efforts on the AdToken platform. This section provides an overview of the tools and features available to advertisers for managing and optimizing their campaigns.
5.3.1 Dashboard Navigation
Upon logging into the AdToken platform, advertisers are presented with a user-friendly dashboard featuring a left-side navigation panel. The primary sections relevant to campaign management include:
My Balance
My Campaigns
Analytics Dashboard
Asset Library
Each section is detailed below:
5.3.2 My Balance
The My Balance section provides a comprehensive view of your financial status on the platform:
Total Balance: The aggregate amount of funds in your account.
Available Balance: Funds readily available for new campaigns or withdrawals.
Allocated Balance: Funds currently assigned to active campaigns.
Actions Available:
Deposit Funds: Add USDC (on the Sui network) to your account.
Withdraw Funds: Retrieve available funds back to your connected wallet.
Transaction History:
A detailed log of all financial transactions, including deposits, withdrawals, and allocations, is available for transparency and record-keeping.
5.3.3 My Campaigns
The My Campaigns section offers insights and management options for all your advertising campaigns:
Overview Statistics:
Campaigns: Displays the number of active campaigns alongside the total campaigns created.
Budget ($): Shows the remaining budget in relation to the total allocated budget across all campaigns.
Clicks: Total number of clicks garnered by your ads.
Views: Total number of impressions or views your ads have received.
Conversion Rate (CTR): The average click-through rate across all campaigns.
Campaign Table:
A detailed table listing each campaign with the following columns:
Name: Title of the campaign.
Status: Current state (e.g., Active, Paused, Completed).
Participants: Number of affiliates or partners promoting the campaign.
Budget: Allocated budget for the campaign.
Impressions: Total number of times the ad has been viewed.
Clicks: Total number of clicks received.
Campaign Dates: Start and end dates of the campaign.
Actions: Options to manage the campaign, such as Pause, Stop, or Add Funds.
Campaign Details:
Clicking on a campaign row provides an in-depth view, including performance metrics, participant details, and options for optimization.
5.3.4 Analytics Dashboard
The Analytics Dashboard offers a deeper dive into the performance metrics of your campaigns:
Metrics Available:
Clicks: Detailed breakdown of clicks over time.
Views: Analysis of ad impressions and reach.
Device Distribution: Insights into the devices (e.g., mobile, desktop) used by your audience.
Demographics: Information on the age, gender, and location of your audience.
CTR: Click-through rate trends and comparisons.
Participants Count: Number of affiliates or partners engaged with your campaigns.
Visualization Tools:
Graphs and charts are available to help visualize data trends, facilitating informed decision-making and strategy adjustments.
5.3.5 Asset Library
The Asset Library serves as a centralized repository for all your advertising creatives:
Features:
Storage: Upload and store various assets, including images, videos, banners, and logos.
Organization: Categorize assets for easy retrieval and management.
Accessibility: Quick access to assets during campaign creation or updates.
Benefits:
Maintaining an organized asset library ensures consistency across campaigns and streamlines the creative process.
By effectively utilizing these tools and features, advertisers can efficiently manage their campaigns, monitor performance, and optimize strategies to achieve desired outcomes on the AdToken platform.
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